Archive for the ‘Uncategorized’ Category

PMG’s Lunch Adventure

August 12, 2009

Hello everyone, my name is Chris Garafola and I’m honored to say I’m one of PMG’s new PR Interns. I’ve only been working here for about a month and I’m already amazed at how much I’ve learned. Having the opportunity to have a hands-on learning experience is invaluable. Currently, I’m a senior at The University of Vermont and I’m majoring in Business Administration with a concentration in Marketing.

Sometimes we PMG’ers like to get together and grab a nice lunch on the town. However, since there are so many great places to eat, deciding on where to have lunch is difficult. After a few suggestions were made, my fellow Intern Joe and I decided that today would be a great day for a burger—and that’s how our lunch adventure began.

Burlington, Vermont is known to many for its rolling green mountains and Lake Champlain. Yes, it’s even reported to be the stomping grounds of Champ the iconic lake monster. Almost anyone who has heard of Burlington has also more-than- likely heard of Church Street. The cobblestoned street is the center of Burlington’s energy. Everything from nightclubs, restaurants, live music and a cone of the highly acclaimed Ben and Jerry’s can be found here. However, nestled just a couple blocks away on North Street lays a hidden treasure—and I’m not talking about gold. I’m talking about burgers! Or more notably the best burger in Vermont!

This is truly a diamond in the rough. The Shopping Bag is located in what some claim to be a “rough neighborhood”. From the outside, The Shopping Bag looked uninspiring and didn’t seem like a place worthy of “Vermont’s best Hamburger.” However, after one of my roommates ate there the day prior and described it as, “the most delicious burger I’ve ever eaten!” I felt destined to try this burger. Not to mention, Joe the intern accompanying me also happens to be one of my best friends (this is when you say “awww… how cute”).

After we mustered up enough courage to enter the store we realized it wasn’t all that bad. We found out that we needed to see the cashier after deciding what we wanted to order. After we paid, Joe and I were given a scrap piece of paper that said “Scibec Sizzler”. From there, we were informed to give this scrap paper to the grill cook. My first impression of the grill cook was that of intimidation. He was a big man who had an angry look on his face. In other words, if you were ever in a fight, you would want him on your side. However, that didn’t phase me because for some reason I saw a little twinkle in his eye which said, “I may look mean but I make a meaner burger” Once the cook grabbed our slips he disappeared in the back for a little while. At first I was confused. I didn’t know whether he was going on his break or the two swipes of Old Spice I applied in the morning didn’t do the trick. I soon learned neither was the case because he returned with two of the biggest beef patties I’ve ever seen in my life. They keep the patties in the back cooler, almost as if the burger was a brick of gold and the back was a bank vault.At this point, I arrived at the realization that I was in for the most intense burger I’ve ever eaten.

While waiting for the mammoth burger to cook I decided to wander around the store. So I’m in my own little world humming Foreigner’s Cold as Ice (I had just heard it on the radio, and you know how that goes), when I came upon an attractive poster. The poster read, “Food Network, 50 States, 50 Burgers” and on it was the best ranked burgers from each state—and guess who made the list for Vermont? If you guessed our very own Shopping Bag—you guessed right! Not only was this burger hyped up by my friends, it was given national acclaim in a praised and respected magazine. My standards were rising higher and higher as the burger sizzled on the grill. Once the half pound burger was complete (and by complete I mean grilled and topped with: dill pickles, bacon, red onion, lettuce, tomato, toasted sesame seed bun, Montreal seasoning, three slices of American cheese, mustard, ketchup and mayo) it was time to eat.

Joe and I arrived back at PMG to eat our massive burgers. The once paper bags that were holding our Sizzlers now looked like see through plastic bags from all the grease that seeped through. However, it was all worth it because this burger was A M A Z I N G! Every bite I took created a juicy mouthful of flavors that wrapped around my tongue like a kid eating his first Popsicle. I was literarily in culinary heaven. Every ingredient and topping on the burger complemented each other perfectly. The experience was great and the burger was delicious. Granted it took me 17 minutes to completely finish eating it, but it was well worth it and I plan on making an excursion back to the Shopping Bag soon for round two.

Just one more thing, if you’re planning on getting a Sizzler, plan your day ahead of time. After you eat one of these bad boys you’re not going to want to strap on the old roller blades or hit the gym. Instead, you may want to lie down and watch VH1 I love the 80s while your food coma subdues.

Don’t Talk to Me!

April 29, 2009

Social media done well includes three things:

  1. Contribute to the conversation. Sure, there is a lot to be learned by reading tweets from others, but chances are you have nuggets of information that others would find incredibly valuable. Why not contribute your thoughts?
  2. Listen to your customers, critics, competitors, brand evangelists… really to everyone who has something to say about your company, brands and you! Chances are you will learn something, and better yet, you may be able to get ahead of issues.
  3. Engage. As a marketer it is easy to blast messages at your fan or follower base. This is not engagement. Engagement requires a give and take – kind of like a good relationship. If you are listening it is easy to react and engage.

It is pretty simple stuff. But, somewhere along the way we became comfortable with talking at and to rather than with people. Said that way, social media can really bring us back to basics—if you want to do it well. And with the global community that we now have access to thanks to the internet, our conversations have more reach.

Bottom line: don’t forget that social media is a conversation and requires interaction. Kind of like a dance, sometimes you lead and I follow. Other times, I lead and you follow.

Also, taking a step back and perhaps sending a note card to contacts from time to time, rather than an email, might set you apart from the crowd. A total retro move, I know, but I can guarantee you won’t get lost in the stream!

The “…ations” of Our Business

March 27, 2009

When did the occupation of public relations become so confusing to people?  When I graduated from college, I received a Bachelor of Arts degree in Communication.  My studies were concentrated in public relations.  I understood this to mean that my job would be to communicate a business’ message to the public: directly, through the media, and if needed and depending on the company I worked for, lobbying.

Today, there seems to be some question as to what this practice entails.  Is it just effective writing? Is it a robust database to help your clients get traction in the media? Is it throwing a press release on the wire? Is it lobbying a bill on the Hill? Is it working with investors of a business to get the company’s messaging across? Is it social media?

The truth is, effective PR firms and people know how to do all of that, and in most cases, do much of it well.   The business of public relATIONS is all about communicATION. And in today’s world that means communication to many types of people across multiple channels.  The multiple channel piece of the equation is key.

From bloggers to national broadcast television placements, it is all important and beneficial. In fact, some of the smaller, less “glamorous” placements can do more for your bottom line.   Consider the reach an outlet has AND how respected they are.  A very targeted blog about a specific subject may get your client more traction than a mainstream newspaper placement.  Think podcasters are important to target? You bet! Leave no stone unturned and achieve better results.

Bottom line: relate and communicate information effectively across all channels. That is what today’s PR is all about.

Twitter. Why Bother?

March 26, 2009

Twitter.  We have been hearing about it a lot more lately.  In fact, as a pr person I have been seeing an increased number of queries from the media asking for “experts” on Twitter – so there must be something to it, right? Ellen tweets.  And apparently Jay Leno did too for awhile.

I have blogged about it before… and here I go again!

A few of my non-marketing friends have recently dipped a toe into the Twitterverse and wonder what all the fuss is about.  Well, friends… it takes more than a week to really figure it all out.  If you are basically tweeting out what you had for dinner and how your commute went – then you are missing the bird… err, I mean boat!

Here are some quick suggestions on how to get some meaning out of your time on Twitter:

  • Search for people in your community that you want to follow. For example if I search the code #BTV (which is the airport code for Burlington, VT) I can see all of the stories that are related to people tweeting about Burlington.  This works for most other cities too.  And if there is a tweetup – go! You never know who you will meet and what sorts of handy tidbits you can pick up!  
  • Work in a specific industry? Find out if there is a virtual get together and tweet in!  I rather enjoy Monday night when there is #Journchat and have connected with many a pr and journalist there for some engaging conversation.

What you tweet about is up to you… I find that a mix of my work life and helpful or good links with a small dash of personal works best for me.  I have been able to start some great conversations and have learned a lot about topics that interest me and those that I did not know about before.

At the very least – secure your Twitter name.  Like a domain name, once it is gone – it is gone!

I came across the following tonight and thought it was hysterical.  Too bad that the writer of the clip has not realized that most people have moved past mundane tweets and have become more engaged… but it is fun to watch anyway!

Jump on in!

December 22, 2008

I came across this post on VizEdu, it is another great example of how social media works. 

These posts continue to serve as a reminder to me that social media is not something that we can control. When speaking with clients and potential clients, the questions most asked are:

  1. how quickly can we get this going? 
  2. what happens if the conversation goes in a way we would prefer it not to go?

How fast you can get your social media campaigns going will depend on how much time you have to spend signing up for accounts, “friending” or following the right people, and monitoring your brand to identify opportunities to interact. This is not something that happens overnight, though relatively speaking, your company’s foray into social media can be quick.

Well, friends, if you are going to embrace social media, you have to be ok with giving up control. Part of the viral aspect of the campaigns that you do is how you interact with your customers and how they influence others about your brand. Sure, you may have some not so wonderful things said about your company – but how you address those comments will go along way with the public.

Here are three quick suggestions for those wanting to dip a toe into the social media waters before fully committing:

  • Start small and build. It is ok to implement one or two social media tactics and master how those work before jumping into the rest.
  • Join a community that has an active dialogue about social media. This is often the best way to learn on the fly.
  • Understand what you are using. So often clients want a Facebook business page or a corporate Twitter account, but they do not use the services themselves, so they do not understand what they are looking at and how these sites work. It is valuable to understand that your blog and your micr blog can work together – you don’t have to know how if you have somebody doing this for you – but you should at the very least know what you are looking at.

The social media water is warm, come on in!

Nicole

Gobble, Gobble… DROOL!

November 22, 2008

 

A Sample of FoodPornDaily.com

A Sample of FoodPornDaily.com

Food, glorious food! As you may know, at PMG we work with a lot of food companies, chefs, restaurants, and food lovers in general. So, in honor of the upcoming holiday where we will celebrate our nations’ history and bounty, and as you get ready to cook and indulge in one of the best feasts of the year, I wanted to share with you one of my favorite sites.

foodporndaily.com

Ok, I know what you are thinking. “Nicole, porn? Really?  What ARE you thinking?”

I was reminded about this site when Iza and Leah clicked over from the PMG homepage. I had forgotten that not everyone was in the know about “my little porn secret!” And then it started… they could not stop looking at the pictures.  Why not spread the word?

Warning: be sure that you are not hungry before visiting this site! The pictures are amazing and you will want to head straight to the kitchen and get cooking or call-up your favorite takeout place!

From all of us at PMG Creative, Happy Thanksgiving.

Hello, I work in PR.

November 20, 2008

You have to be able to not take yourself too seriously. This is one of my favorite PR clips; I’m sure you have seen it.

Under Construction

November 19, 2008

PMG is renovating

So, we are headed into our second week of renovations at PMG’s Burlington, VT headquarters. What’s new? We will have new environmentally sound carpet by the end of the year, a couple of walls will be painted and we have new windows.  

Oh – and we will be lead free!

It has been a little crazy here with hammering and playing musical desks. But, it certainly has made coming to work more adventurous!

We look forward to welcoming you to our updated digs after Jan. 1.

“Teeny-Boppers” Take Over the World!

November 18, 2008

The election of 2008 will never be forgotten.  And in Grafton County, New Hampshire, that day will be remembered as the day campaigning changed forever.

Vanessa Sievers, a twenty year-old, Dartmouth college student from Montana won the county treasurer position against incumbent Carol Elliott, which was a major upset.  How’d she do that? Easily.

Ms. Sievers used the power of social marketing to campaign, marketing herself to her own generation – who were already headed to the polls in record numbers to cast their vote for the 44th US President. She placed an ad on Facebook for $51 targeting students at Plymouth State and Dartmouth Colleges.  This gave her the 500-vote lead over Ms. Elliot.

Unfortunately, Ms. Elliot chose to take the low road of name calling and coming off as a sore loser. From calling college students not “real people” to calling Ms. Sievers a “teeny-bopper”, you can read all about it here and here. And even the big dogs wrote about it here.

Use of social marketing was key in the national races, but it was not used as prominently in the local races. This is one stone that was left unturned by most local candidates, which is too bad as the cost of a viral marketing campaign on a small scale can cost a candidate little to no money and can be extremely targeted.

I looked back at my state elections.  Vermont being a small state, I figured it would be relatively easy to track what had been done.  All of our candidates for governor had Facebook fan pages.

And that was about it.

Humph.

If every vote counts and most of Gen Y is not reading the paper (which is a shame – Just ask Andy Rooney!), wouldn’t it make sense to use social media and marketing tools to target these voters? They are/were going to the polls anyway.

Hopefully those seeking office on a local level all the way up to a national office will do a better job of marketing themselves and where they stand on issues so that they can get their messages across to all voters. And if you are one of those candidates and you need a few tips – give my office a call… we’d be happy to walk you through a few simple tips or let you know when we are holding our next seminar (shameless plug, I know.).

Nicole

Press Releases of the NOW

October 9, 2008

So I promised that my next blog would get away from social marketing and focus more on PR.  Well, I was half telling the truth!

Social media releases are kind of becoming a buzz topic in the industry.  As PR starts working more hand in hand with social marketing, and the media is crossing over its traditional lines, the way PR professionals pitch and communicate with the media is ever changing.

Wire services are offering online components for distribution of press releases.  They distribute the release both by traditional means of blasting the information out to newsrooms and now also offer a service of making your news more “social” or “viral.” PRWeb is a good example of this.  When they distribute your release they also include distribution to online news sites, like Google and Yahoo. Your news becomes searchable by being listed both on their own newsfeed site and on these online sites.  There is a cost to this, and depending on the service and distribution you choose, it can cost anywhere between $250 and $800 or more.

Pitch Engine allows you to build a social media release for free, online. PR pros are using this new to and various ways. Some are posting the information and letting it become discovered by the journalists who search the site.  Others are using it as a means of distribution.  At PMG we are using it to help distribute our information.  We build the social media release, upload the images, links, and all other information and then get the assigned URL for the release.  When pitching reporters we offer the link to them to obtain the additional information.  In our view this is valuable for the media and PR people alike, as attachments to emails can get caught in spam filters and it is just a one-stop shop for all of the information needed.  The other great feature: the quick pitch! Basically, this area has you create a 115 character pitch about the release.  Talk about useful! We can use this on Twitter, as a start to some of our email pitches… the list is endless!  Our thanks to Jason Kintzler for developing this tool.  It has changed the way we pitch and distribute our information, not to mention… we think it is really effective.

Micro-blogging your pitch can be effective – if you have the right people in your networks. This is along the line of a TwitPitch or a Quick Pitch. You boil your pitch down to 140 characters or less and post it on Twitter or in your “what are you doing” section of any social network you belong to.  Your network then and see what your news is.  Be sure to provide a link to the full release.

Sure, keeping up with it all is a bit cumbersome, but, with our ever-changing world it is necessary.  You really want to continue to reach our traditional outlets, but at the same time embrace the new media.  Keep in mind that some some “old school” outlets like the New York Times have online editions as well.  These online editions sometimes can yield better placements… they certainly are trackable by looking at your click throughs!

Happy pitching,

Nicole