There has been a lot of discussion about how to distribute company press releases now and there has been much debate. In fact, there are even blogs written about bad pitches and pr firms that have mis-stepped. Hey, it happens from time to time.
So what is the best way to get your message and news out there? Do you push it through mass distribution of a press release or do you go the pull method – pitching your story to each and every media outlet on your list? Well, I think a bit of both.
Times are changing and the way we used to kick it old school and do mass blast faxing to media outlets is gone. But you should kick it old school and K.I.S.S – send short pitches to targeted media – but only after you have done your homework on said journalist. Have you heard of the Twitter pitch? Basically it is pitching your story in 160 characters or less. If the journalist bites, then send them the press release.
“But, Nicole, that will take a long time for that kind of initiative!”
Yes, it probably will, but your results will be worth it.
Looking forward to seeing you in print,