Archive for November, 2008

Gobble, Gobble… DROOL!

November 22, 2008


A Sample of

A Sample of

Food, glorious food! As you may know, at PMG we work with a lot of food companies, chefs, restaurants, and food lovers in general. So, in honor of the upcoming holiday where we will celebrate our nations’ history and bounty, and as you get ready to cook and indulge in one of the best feasts of the year, I wanted to share with you one of my favorite sites.

Ok, I know what you are thinking. “Nicole, porn? Really?  What ARE you thinking?”

I was reminded about this site when Iza and Leah clicked over from the PMG homepage. I had forgotten that not everyone was in the know about “my little porn secret!” And then it started… they could not stop looking at the pictures.  Why not spread the word?

Warning: be sure that you are not hungry before visiting this site! The pictures are amazing and you will want to head straight to the kitchen and get cooking or call-up your favorite takeout place!

From all of us at PMG Creative, Happy Thanksgiving.


Hello, I work in PR.

November 20, 2008

You have to be able to not take yourself too seriously. This is one of my favorite PR clips; I’m sure you have seen it.

Under Construction

November 19, 2008

PMG is renovating

So, we are headed into our second week of renovations at PMG’s Burlington, VT headquarters. What’s new? We will have new environmentally sound carpet by the end of the year, a couple of walls will be painted and we have new windows.  

Oh – and we will be lead free!

It has been a little crazy here with hammering and playing musical desks. But, it certainly has made coming to work more adventurous!

We look forward to welcoming you to our updated digs after Jan. 1.

“Teeny-Boppers” Take Over the World!

November 18, 2008

The election of 2008 will never be forgotten.  And in Grafton County, New Hampshire, that day will be remembered as the day campaigning changed forever.

Vanessa Sievers, a twenty year-old, Dartmouth college student from Montana won the county treasurer position against incumbent Carol Elliott, which was a major upset.  How’d she do that? Easily.

Ms. Sievers used the power of social marketing to campaign, marketing herself to her own generation – who were already headed to the polls in record numbers to cast their vote for the 44th US President. She placed an ad on Facebook for $51 targeting students at Plymouth State and Dartmouth Colleges.  This gave her the 500-vote lead over Ms. Elliot.

Unfortunately, Ms. Elliot chose to take the low road of name calling and coming off as a sore loser. From calling college students not “real people” to calling Ms. Sievers a “teeny-bopper”, you can read all about it here and here. And even the big dogs wrote about it here.

Use of social marketing was key in the national races, but it was not used as prominently in the local races. This is one stone that was left unturned by most local candidates, which is too bad as the cost of a viral marketing campaign on a small scale can cost a candidate little to no money and can be extremely targeted.

I looked back at my state elections.  Vermont being a small state, I figured it would be relatively easy to track what had been done.  All of our candidates for governor had Facebook fan pages.

And that was about it.


If every vote counts and most of Gen Y is not reading the paper (which is a shame – Just ask Andy Rooney!), wouldn’t it make sense to use social media and marketing tools to target these voters? They are/were going to the polls anyway.

Hopefully those seeking office on a local level all the way up to a national office will do a better job of marketing themselves and where they stand on issues so that they can get their messages across to all voters. And if you are one of those candidates and you need a few tips – give my office a call… we’d be happy to walk you through a few simple tips or let you know when we are holding our next seminar (shameless plug, I know.).