Archive for December, 2008

Jump on in!

December 22, 2008

I came across this post on VizEdu, it is another great example of how social media works. 

These posts continue to serve as a reminder to me that social media is not something that we can control. When speaking with clients and potential clients, the questions most asked are:

  1. how quickly can we get this going? 
  2. what happens if the conversation goes in a way we would prefer it not to go?

How fast you can get your social media campaigns going will depend on how much time you have to spend signing up for accounts, “friending” or following the right people, and monitoring your brand to identify opportunities to interact. This is not something that happens overnight, though relatively speaking, your company’s foray into social media can be quick.

Well, friends, if you are going to embrace social media, you have to be ok with giving up control. Part of the viral aspect of the campaigns that you do is how you interact with your customers and how they influence others about your brand. Sure, you may have some not so wonderful things said about your company – but how you address those comments will go along way with the public.

Here are three quick suggestions for those wanting to dip a toe into the social media waters before fully committing:

  • Start small and build. It is ok to implement one or two social media tactics and master how those work before jumping into the rest.
  • Join a community that has an active dialogue about social media. This is often the best way to learn on the fly.
  • Understand what you are using. So often clients want a Facebook business page or a corporate Twitter account, but they do not use the services themselves, so they do not understand what they are looking at and how these sites work. It is valuable to understand that your blog and your micr blog can work together – you don’t have to know how if you have somebody doing this for you – but you should at the very least know what you are looking at.

The social media water is warm, come on in!