Twitter. Why Bother?


Twitter.  We have been hearing about it a lot more lately.  In fact, as a pr person I have been seeing an increased number of queries from the media asking for “experts” on Twitter – so there must be something to it, right? Ellen tweets.  And apparently Jay Leno did too for awhile.

I have blogged about it before… and here I go again!

A few of my non-marketing friends have recently dipped a toe into the Twitterverse and wonder what all the fuss is about.  Well, friends… it takes more than a week to really figure it all out.  If you are basically tweeting out what you had for dinner and how your commute went – then you are missing the bird… err, I mean boat!

Here are some quick suggestions on how to get some meaning out of your time on Twitter:

  • Search for people in your community that you want to follow. For example if I search the code #BTV (which is the airport code for Burlington, VT) I can see all of the stories that are related to people tweeting about Burlington.  This works for most other cities too.  And if there is a tweetup – go! You never know who you will meet and what sorts of handy tidbits you can pick up!  
  • Work in a specific industry? Find out if there is a virtual get together and tweet in!  I rather enjoy Monday night when there is #Journchat and have connected with many a pr and journalist there for some engaging conversation.

What you tweet about is up to you… I find that a mix of my work life and helpful or good links with a small dash of personal works best for me.  I have been able to start some great conversations and have learned a lot about topics that interest me and those that I did not know about before.

At the very least – secure your Twitter name.  Like a domain name, once it is gone – it is gone!

I came across the following tonight and thought it was hysterical.  Too bad that the writer of the clip has not realized that most people have moved past mundane tweets and have become more engaged… but it is fun to watch anyway!


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One Response to “Twitter. Why Bother?”

  1. Quinn Says:

    Good quote on the usefulness of Twitter from David Allen in BusinessWeek that might appeal to your PR/marketing sensibilities:

    “If you are building a global brand, as I am, and leveraging your personality and having a following is part of that strategy, playing in this arena is smart. I’ve only been on Twitter for a couple of weeks, but already it has invigorated lots of great discussions and a sense of connectedness with thousands of people in and around my network. “

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