Posts Tagged ‘management’

Hold on Cobbler’s Kids…

July 15, 2010

I have been know to say (often), “The cobbler’s children have no shoes” when it comes to the work that we do on PMG’s behalf.

As we work on our client’s behalves, our own brand takes a back seat. While that is certainly necessary at times, it is hard to grow your business and scale appropriately when you don’t give your own brand some loving attention.

We have re-jiggered how partners at PMG work on the business of PMG in the past few weeks to make the organization more efficient and effective for our clients. So far, we have seen some immediate results in the earned media we have been achieving for clients and from a less chaotic system. This has allowed us to take a hard look at what we’re doing to promote ourselves as well.

Over the next few weeks, you’ll see PMG become one of, well, PMG’s clients. We will actually start to practice what we preach and share the results – bad and good – along the way.

In keeping with how one of my clients ends many of his emails (I like it!)…

Onward!
Nicole

Note to the Cobbler’s Kids: I called Zappos and your shoes are on the way!

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