Archive for July, 2010

Welcome Tom Kupfer!

July 22, 2010

We’re really excited to welcome Tom Kupfer as a PMGer.  Tom started at PMG two weeks ago and has hit the ground running.

Tom was previously employed by Okemo Mountain Resort as communications coordinator and at Liberty Sports Magazine as a contributing editor.  He holds a Masters of Science in Communication from Drexel University and a Bachelor of Arts degree from Fordham University.

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I’ll Pencil You In…

July 20, 2010

But, you only get 45-minutes of my time.

The next time you set a meeting with someone consider setting aside just 45 minutes in your calendar rather than the typical hour.   After reading this blog from LifeHacker.com, I decided to do just that.  It is incredible the amount of time that I seem to have recovered in my day as a result.

I found that if you stick to what needs to be discussed and accomplished in the meeting and each party leaves with a clear idea of what the next steps are, you can spend less time meeting and more time doing.  In a service based business, like mine, the results is what gets you paid – and to achieve those results you have to do… not just meet about what you want to do.

Photo by: Steve Grosbois, reproduced courtesy of Creative Commons Copyright.

Hold on Cobbler’s Kids…

July 15, 2010

I have been know to say (often), “The cobbler’s children have no shoes” when it comes to the work that we do on PMG’s behalf.

As we work on our client’s behalves, our own brand takes a back seat. While that is certainly necessary at times, it is hard to grow your business and scale appropriately when you don’t give your own brand some loving attention.

We have re-jiggered how partners at PMG work on the business of PMG in the past few weeks to make the organization more efficient and effective for our clients. So far, we have seen some immediate results in the earned media we have been achieving for clients and from a less chaotic system. This has allowed us to take a hard look at what we’re doing to promote ourselves as well.

Over the next few weeks, you’ll see PMG become one of, well, PMG’s clients. We will actually start to practice what we preach and share the results – bad and good – along the way.

In keeping with how one of my clients ends many of his emails (I like it!)…

Onward!
Nicole

Note to the Cobbler’s Kids: I called Zappos and your shoes are on the way!